Hello there.
I partner with businesses of all sizes to transform marketing strategy.
If you’re looking for fresh perspective and insight on your marketing approach, I’ll work in partnership with you and your business to deliver clear, measurable outcomes and innovative marketing transformation.
Whether you're refreshing your value proposition, navigating change, looking for a creative edge or driving go-to-market efficiency, I can help you move forward at speed, blending the art of outstanding creative strategy with the science of data-driven marketing execution.
I have the flexibility to consider both full-time and fractional projects, and I’m happy to travel both within the UK and globally, as well as working remotely with dispersed teams.
Why work with me?
Experienced
Over a twenty year marketing career I’ve been trusted by executive leadership teams, investors, creative agencies and marketing teams of all disciplines. I can collaborate and add value at all levels of your business.
Outcome focused
I understand the need to deliver business outcomes against tight deadlines and big targets. I’ll work as an extended member of your team and deliver practical guidance and support.
Flexible
I’m as comfortable getting my hands dirty at the heart of a creative project as I am at the boardroom table, and I’ll make sure I adapt both to your ways of working and stakeholder requirements.
Specialisms
Brand and creative strategies
Define or refresh brand positioning and identity
Articulate brand purpose, values, and tone of voice
Build an innovative creative strategy that connects with customers
I partner with organisations to deliver transformation, clarity and results across five focus areas:
Corporate communications
Review internal and external messaging to deliver impact
Align corporate narrative with brand and business goals
Crisis, change, or transformation comms strategy and delivery
Value proposition development
Clarify customer offers to stand out in a crowded market
Develop messaging frameworks and narratives that resonate and convert
Co-create propositions with customers, business leaders and marketing teams
Go to market strategy & process
Accelerate go to market processes, leveraging technology and innovation to drive efficiency
Identify audience segments, channels, positioning strategies and ROI measures
Launch new products or services with clarity and impact, from NPD to sales enablement
Marketing leadership and organisational design
Steer leadership and marketing teams through brand or communications change
Align internal culture with external brand narrative
Advise on marketing structure, team design, and capability
Testimonials
“Jeannie is one of the most remarkable leaders I have ever worked with. Her primary gift is to take an incredibly complex and all-encompassing challenge and goal and break it down into its component parts. By doing this, Jeannie can unite a team (and company) behind a clear vision and strategy.”
Benjamin Western, Founder of Showing Up and Showing Up Foundation
"There are very few consultants who possess an optimal blend of strategic mindset and attention to detail. She will deliver value with no politics and no nonsense. If you are lucky enough to partner with anyone with these attributes it makes delivering on strategy far easier for everyone involved."
Paddy Rogers, Founder of Maxwell Rogers Agency
Get in touch
Drop me a note or schedule a call with with me to discuss your strategy, project or business problem. I’m extremely flexible in terms of scale and scope of requirement.
